Holograms used to belong in science fiction. Today they are one of the most eye catching tools at events, retail launches and exhibitions across Dubai, Riyadh and the GCC. Here is how interactive holograms work, where they fit, and what to plan before you book one.
What an event hologram really is
Most event holograms are not lasers in the air. They use transparent screens, holographic fans, pyramid displays or projection onto special film to make 3D content look like it floats in space. Add sensors and touch, and visitors can interact with the content in real time.
Types of hologram displays
- Hologram fans: spinning LED fans that show floating 3D visuals, great for retail and stands
- Hologram boxes and pyramids: enclosed displays that show products from every angle
- Transparent LED and OLED screens: real objects and digital content in the same view
- Life size hologram stages: presenters or characters appear on stage at launches
Where holograms work best
Product launches
Show a product that is not yet available, or reveal features you cannot show physically, such as what is inside an engine.
Exhibition stands
A hologram centrepiece stops people walking past and gives sales teams an easy way to start a conversation.
Retail windows and malls
Holographic displays in windows and atriums attract footfall and can change content by season or campaign.
Making holograms interactive
Gesture sensors, touch screens and cameras let visitors rotate a product, choose colours or play a game with the hologram. Interaction keeps people at the stand longer and lets you capture leads and data.
Planning checklist
- Define the message the hologram must deliver in a few seconds
- Check the venue light, because bright spaces need brighter displays
- Plan 3D content early, since it takes the most time
- Agree power, rigging and venue approvals
- Book on site support for the full run
How Metahive can help
We design hologram content, supply the hardware and run the installation for events and retail spaces across the UAE, Saudi Arabia, Oman, Europe and the USA.
Want a hologram at your next event? See our interactive hologram services
